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Anytime a SEO consultant wants a person place the specified keyword right throughout the page since it affects the readability for the visitor than run for your hills. Very a valid technique though it does more harm than reasonable. Write your content for visitors and not for the major search engine. Tiny on page issues could be overcome through more back links to the site.
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They start with, Identify the problem, Understand the problem, Do an analysis of this problem, Build a plan, Implement the plan, and then Evaluate the outcome.
